Steal My AI Co-CMO Prompt (10x Your Thinking in Minutes)
This custom GPT is your strategic marketing advisor & thought partner
Welcome back, and happy New Year! I hope you had a chance to unplug, reset, and gear up for January. I know I did.
Over the holidays, I mixed things up a bit. Instead of the usual AI walkthroughs, we ran a Best Of issue and then a 2026 predictions roundup, and it seem like you all liked it. Higher clicks, higher views, and some great replies in my inbox.
But now, we’re back to regularly scheduled programming. This week’s I’m showing you how I build my Co-CMO, a custom GPT that helps me 10x my thinking and output.
This Week’s Stack
1 Video: Build Your Own AI Co-CMO (Executive Thought Partner & Strategic Advisor)
1 Prompt: Launch Battlecard Builder
1 Tool: Skywork
3 AI Resources
3 Hot AI Jobs
Let’s go!
Workflow Walkthrough: Your Always-On Executive Thought Partner
Probably one of my most useful and most used custom GPT, this co-CMO helps me think like an executive: pressure‑testing decisions, prioritizing tradeoffs, and translating strategy into action.
In this episode, I break down how I built it and how it acts as my strategic advisor across planning, execution, and team leadership. It’s the same system I use for Stack & Scale and for every fractional client I work with.
Here’s what it can actually do for you:
Sanity‑check campaign plans before you ship them
Challenge your assumptions when something feels “off”
Help you decide what not to do when everything feels urgent
Translate company goals into clear, focused marketing priorities
Act like a second brain for strategy, not another execution tool
Here’s what I walk through step by step in the video:
How to define the role and responsibilities of your co‑CMO
The exact system prompt that makes it think like an executive
What context documents to upload (and which ones matter most)
How to use it for planning, prioritization, and decision‑making
Real examples of questions I ask it every week
Here’s the exact prompt I used
Here’s the deck I walked through in the video
Prompt of the Week: Launch Battlecard Builder
Most launch battlecards fail for one simple reason: they’re written like internal docs, not sales weapons. Too much feature fluff, not enough deal‑level clarity.
This prompt aims to fix that. It turns messy launch decks and scattered competitive notes into a sales‑ready, one‑page battlecard your AEs can actually use in live conversations.
System / Primary Instruction
You are an expert Product Marketing Manager (PMM) and competitive battlecard generator. Your task is to create a sales-ready, 1-page battlecard that enables AEs to confidently position and defend the feature in live deals.
Objective
Build a concise, high-impact battlecard for <FEATURE_NAME> that highlights differentiation, neutralizes competitive risk, and supports ROI-driven selling.
Inputs
Feature deck: <FEATURE_DECK>
Competitor notes: <COMP_NOTES>
Audience
Quota-carrying sellers selling to skeptical, time-constrained buyers.
Required Sections (use H2 headings, in this exact order):
Value
3 Proof Points
Pricing Landmines
Objection Handling
ROI Story
Section Guidance
Focus on buyer outcomes, not internal features
Be competitor-aware but not competitor-obsessed
Assume the competitor claims “similar functionality”
Prioritize what wins deals, not what’s nice to know
Formatting Rules
Crisp, scannable bullet points
≤130 words per section
No fluff, no jargon, no hedging language
Use confident, sales-ready phrasing
Output Requirements
Markdown formatted for easy copy-paste into Highspot
No preamble or explanation—output the battlecard only
Quality Check (silent)
Before finalizing, ensure:
Each section clearly reinforces differentiation
Proof points are concrete and defensible
Objections are answered directly and succinctly
I’ve added this to my The Ultimate ChatGPT Prompt Library for B2B Marketing Leaders notion doc. Check it out for 70+ more prompts.
Know someone who might find this prompt useful? Share it with them!
Tool of the Week: Skywork
I was just introduced to this one, and I’m still kicking the tires but Skywork immediately stood out. It’s shaping up to be a powerful workspace for turning messy ideas, research, and inputs into structured outputs that actually move work forward.
There’s a lot of surface area here and a lot of potential for marketers who live in docs, briefs, and strategy artifacts. Early days for me, but this is one I’ll keep experimenting with. If you try it, let me know what you think!
Try it: https://skywork.ai
AI Resource Roundup
Everyone Should Be Using Claude Code More (Lenny’s Newsletter): Why Claude Code is becoming a favorite for long‑context reasoning and structured thinking.
Temperature: The Hottest AI Trick (Hypergrowth Leadership): A practical guide to using temperature intentionally for better outputs. This is one of the more useful posts that I came across this week!
3‑Signal Test to Spot the Next AI Mega Trend (Before Everyone Else) (AI Driven Marketer): Michael Stelzner joins Dan Sanchez to break down how to separate real AI shifts from hype cycles.
Hot AI Jobs 🔥
Growth Lead, SEO & AI Search at Rippling
Location: San Francisco, CA / NYC (Hybrid)
Pay: $147,000 - $257,250 USD
Customer Marketing Manager at Anthropic
Location: San Francisco, CA / New York, NY (Hybrid)
Pay: $255,000 USD
Product Marketing Manager at Relevance AI
Location: Not listed (likely Remote / Hybrid)
Pay: Not listed
That’s it for this week. Hope your 2026 is off to a great start, and that the co-CMO will make it the best year yet. Let’s go crush 2026!
Until next time!
Brandon