Testing One of the Hottest New GTM AI Tools – Full Build for Converting More Free Trials Using Unify
Using GTM engineering and AI operations to turn growth into a science
There are a TON of tools out there, and one of the hottest in the last few months is Unify, an AI-first GTM platform. So I had to see what all the hype is about and report back to you. In this week’s newsletter, I cover the ins and outs of building a play in Unity and walk through some of the coolest AI features.
If you’ve been wondering what GTM engineering with AI built in natively (not just a bolt-on), this one’s for you.
This week’s Stack:
1 workflow: Build intelligent PLG qualification in Unify GTM
1 prompt: Generate real-time market intelligence reports
1 tool: Clone your expertise with SuperMe
3 resources: Smarter habits, sharper agents, stronger leverage
3 jobs: Director-level AI marketing roles shaping 2026
Let’s go!
Workflow Walkthrough: Automate PLG Qualification and Routing in Unify
I could have built a thousand different plays with Unify, but the one that I decided to go with is one that will help PGL teams qualify and connect with free trials faster. Unify is visual, flexible, and powerful enough to blend AI decisioning with human touchpoints.
I talked to the team over there, and I love where they’re heading with the platform. I can see why there’s a lot of hype around it right now.
Here’s what you’ll learn:
How to use triggers and audiences to capture trial intent without clogging your CRM
How to build AI qualification nodes that automatically approve or disqualify prospects
How to send Slack alerts with owner context that actually drive action
How to use AI snippets and research to personalize outreach in seconds
How to keep HubSpot updates deterministic so data stays clean
Prompt of the Week: Market Trend & Intelligence Briefing
You can’t be a leader in your market if you don’t track it and understand what’s going on. This prompt turns ChatGPT into your personal analyst, scanning competitors, surfacing credible data, and packaging it into an insight report you can act on.
Use it to brief your exec team, update positioning, or spot early shifts before they show up in revenue.
You are an experienced industry analyst and market intelligence specialist.
Your task is to research and synthesize recent, credible information on my market, competitors, and broader industry trends to help inform strategy and positioning.
MY INDUSTRY / MARKET
[Briefly describe your industry or market segment]
MY COMPANY
[Short description: what you do, who you serve, and your positioning]
KEY COMPETITORS TO MONITOR
• [Competitor 1]
• [Competitor 2]
• [Competitor 3]
RESEARCH SCOPE
1. Competitor News & Announcements
For each listed competitor:
• Review their website (news, blog, or press sections)
• Identify announcements from the past 3–6 months, including:
◦ Product launches, partnerships, funding rounds, acquisitions, or strategic hires
◦ Visible marketing campaigns, rebrands, or messaging changes
• Summarize key points and provide dates + source links
2. Industry Trends & Market Dynamics
• Search for “[industry] trends 2025” and recent reports or news
• Review 3–5 credible industry sources (e.g., analyst firms, trade publications)
• Identify 3–5 major trends, such as emerging technologies, market shifts, or behavioral changes
• Include examples or data points supporting each trend
3. Market Shifts & External Factors
• Note any recent:
◦ Regulatory or policy changes
◦ New market entrants or major exits
◦ Customer preference shifts or macroeconomic factors impacting demand
4. Thought Leadership & Perspectives
• Identify fresh thinking from industry experts:
◦ LinkedIn posts, interviews, or opinion pieces (last 3 months)
◦ Themes from recent conferences, webinars, or panels
• Summarize emerging ideas shaping discourse in the field
DELIVERABLE: INDUSTRY INTELLIGENCE REPORT
Provide findings in the following format:
1. Competitor Activity Summary
For each competitor:
• Recent announcements or moves: (include dates + sources)
• Strategic implications: (how these might influence market dynamics or my positioning)
2. Market Trends Overview
• Top 3–5 trends shaping the industry
• Evidence or examples supporting each
• Potential impact on my business: (opportunity or threat)
3. Emerging Themes
• Topics or conversations gaining traction
• Technologies or approaches entering the mainstream
• Notable shifts in customer mindset or buying behavior
4. Strategic Recommendations
Based on the above:
• How my company should respond to competitor moves
• Trends to align with or exploit
• Messaging or content angles worth exploring
• Potential partnerships or innovation areas to consider
Requirements:
• Include sources, publication names, and dates for verification.
• Present information clearly and concisely.
• Use bullet points and bold key findings for readability.
Optional Add-Ons (users can toggle)
• Geographic focus: [e.g., North America, EMEA, APAC]
• Time frame: [e.g., Past 90 days]
• Depth: [Short brief / Executive summary / Full report]
I’ve added this to my The Ultimate ChatGPT Prompt Library for B2B Marketing Leaders notion doc. Check it out for 60+ more prompts.
The Ultimate ChatGPT Prompt Library for Marketing Leaders
I remember the first time I used ChatGPT for marketing. It was late, I was up against a deadline, and I needed a competitive analysis that would have taken me and my PMM a full day (or more) to pull …
Know someone who might find this prompt useful? Share it with them!
Tool of the Week: Clone Your Expertise with SuperMe
SuperMe lets you build a digital version of yourself that can answer questions like you would. It’s smart, fast, and trained on your tone and content. Co-founded by Casey Winters, one of the sharpest minds in growth and product. I’ve been following him for probably about 12+ years, so when he finally announced what he was working on, I couldn’t wait to try it.
And this week, I made my own version so you can test it. Ask digital Brandon a question and see how it answers: https://www.superme.ai/brandonredlinger
Build your own version at https://superme.ai/invite/brandonredlinger
AI Resource Roundup
Liza Adams: “I use AI to help me write better instructions” (LinkedIn Post):
A smart take on how to make AI useful for clarity, not volume. Liza shows how prompts can tighten direction and make collaboration easier.
Stop Learning AI. Start Doing AI. The 20+ Agents Running SaaStr (YouTube):
A practical look at how SaaStr uses more than twenty agents to manage marketing, ops, and events. It’s a blueprint for applying AI to real work, not theory.
“How AI Could Make You More Valuable” (Growth Unhinged Newsletter):
Alex Garcia explains how marketers can use AI to multiply their leverage, not replace their work. A clear framework for staying relevant as automation scales.
Hot AI Jobs:
Director, Marketing AI Center of Excellence at ServiceNow
Location: Austin, TX (flexible/remote)
Pay: $162,800–$284,900
Leads the rollout of a centralized AI marketing function to scale intelligent automation across campaigns and analytics.
Director of Marketing at Rillet
Location: Remote (U.S.)
Pay: $180,000–$210,000
Early-stage fintech startup using AI to simplify B2B payments. You’ll own growth and brand building from zero to scale.
Director, Global Performance Marketing at Airwallex
Location: San Francisco, CA / Hybrid
Pay: $185,000–$220,000
Runs multi-channel performance strategy across paid, organic, and experimental media with an AI optimization focus.
I’ve been heads down planning for 2026, which is why this one landed a bit later than usual. Some big things are in motion, and I’m excited to share what’s next soon. Thanks for reading and for sticking around as this newsletter keeps evolving!
– Brandon