Why “Perfect Prompts” Might Be Slowing You Down And What To Do Instead
Go from blank page to 12-month ABM playbook with Sam Kuehnle’s iterative prompting method.
I’ll admit it… I still get caught up chasing the “perfect prompt.” I am embarrassed to admit the time that I spend writing certain props. And I know I’m not the only one.
But this week’s guest, Sam Kuehnle, showed me a better way: start prompting, keep iterating, and you’ll end up with an A+ output. There’s still value in good prompt design, but it should never be the thing that slows you down.
This week’s Stack
1 Video: Sam’s Iterative ABM Playbook
1 Prompt: Magazine-Quality Image Creator
1 Tool: NotebookLM
3 AI Resources
3 Hot AI Jobs
Let’s go!
Workflow Walkthrough: Iterative Prompting for an Incredible ABM Playbook
Meet Sam Kuehnle, VP of Marketing at Loxo. Sam built a full account‑based prospecting playbook with AI, not in one shot, but through 36 tight iterations. I asked him to show the exact steps, so you can steal the pattern for your team.
Generic prompts produce generic outreach. Iteration produces relevance, tone, and a plan your reps will use.
In this walkthrough, you will see:
The 36‑iteration loop Sam ran with Claude to move from draft to usable
How a basic four‑week sequence became a 12‑month ABM pla
Naming rules that drive adoption and keep tone consistent across asset
Where to add quick video messages for reply lif
How to fork one master into ICP and regional variants without ballooning effort
You will leave with a repeatable method to co‑create with AI, keep quality high, and scale outreach without sounding like everyone else.
Prompt of the Week: Magazine-Quality Image Creator
Back when I was early in my marketing career, creating images for blog posts, banners, ads, and product shots was a grind. Hours searching for stock photos, briefing designers, waiting for revisions. Now, tools like ChatGPT have changed the game. I even used this exact prompt to mock up Stack & Scale merch, like the hat in the photo here. The only hiccup… AI still refuses to nail the logo. LOL.
Here’s the copy + paste (and fill in the blank) template I used to create this:
[SUBJECT + ACTION + PRODUCT]
Example: A person holding a stainless steel water bottle
[CAMERA LANGUAGE]
- Angle: [e.g., overhead, close-up, wide shot, profile]
- POV: [first-person, eye-level, drone shot, cinematic POV]
- Lens type: [e.g., 35mm DSLR, macro lens, anamorphic]
- Crop: [portrait, landscape, square]
[LIGHTING + COLOR + BACKDROP]
- Lighting: [soft studio lighting, golden hour sunlight, dramatic shadows]
- Color tone: [vibrant, muted, monochrome, warm, cool]
- Backdrop: [minimal white, urban street, mountain landscape, textured wall]
[RESOLUTION + STYLE]
- Resolution: [8K, ultra-detailed, photorealistic]
- Style: [editorial, cinematic, product photography, hyperrealistic, surreal]
[DETAILS + ATMOSPHERE + ASPECT RATIO]
- Details: [skin texture, makeup details, fabric detail, fine shadows]
- Atmosphere: [moody, futuristic, dreamy, natural]
- Aspect ratio: [16:9, 1:1, 9:16, cinematic widescreen]
I’ve added this to my The Ultimate ChatGPT Prompt Library for B2B Marketing Leaders notion doc. Check it out for 55+ more prompts.
Know someone who might find this prompt useful? Share it with them!
Tool of the Week: Research and Learning Made Easy
NotebookLM lets you upload your sources, listen to them as a podcast (my favorite way to learn since I basically live in AirPods), and then quiz the AI to make sure you’re retaining what matters.
You can turn dense reports, transcripts, or decks into a podcast-style audio feed and interactive study guide, so you actually absorb the insights instead of skimming and forgetting.
Here are some other ways to use NotebookLM:
Turn a webinar transcript into a podcast you can listen to on the go
Summarize dense analyst reports into snackable takeaways for exec updates
Create a Q&A study guide for new product positioning and messaging
Compare positioning across multiple competitor decks and highlight deltas
Build audio “flashcards” from customer interviews to train your team faster
Try it: notebooklm.google.
AI Resource Roundup
Why ChatGPT Will Be the Next Big Growth Channel | Brian Balfour on
TL;DR: Brian Balfour makes the case that ChatGPT and other AI assistants are evolving into a growth channel on par with SEO and social. For marketers, the opportunity is to experiment with how your brand shows up inside these assistants, whether through structured prompts, content embeds, or integrations before the competition catches on.
When in Doubt, Ask the Model |
.TL;DR: This post is a reminder that sometimes the shortest path to an answer is to…ask the model itself. For marketers, that means using AI not just to execute tasks, but to clarify strategy, validate ideas, or stress-test your assumptions before rolling out a campaign.
The New AI Growth Metric: Months to $100M ARR | SaaS Talk Podcast.
TL;DR: AI-native companies are reaching $100M ARR faster than any SaaS wave before them. For marketers, the signal is clear: go-to-market motions are compressing, and speed-to-scale matters more than ever. Here’s how the metrics for AI companies are different than what we have traditionally tracked in SaaS.
Hot AI Jobs
Here are three awesome roles at the intersection of marketing and AI, perfect if you're looking to shape AI-fueled strategies at growing B2B SaaS companies:
Content Marketing Manager at UserGems
Location: Remote
Pay: Not listed
(Message me directly if you’re interested in this one)
Growth Marketing at OpenAI
Location: San Francisco, CA
Pay: $265K/yr
Head of Marketing at DeepLearning.AI
Location: San Francisco Bay Area / Remote
Pay: Not listed
I hope you enjoy reading this as much as I enjoy putting them together.
That said, I’m still just figuring this out, but I want to make this as useful and valuable to you as possible, so please let me know how I’m doing!
Just leave a comment below – what’s helpful? What’s not? What should I add?
Thanks, and see you in the next drop!
– Brandon
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