Your Blueprint for Customizing ChatGPT in 15 Minutes to Give You Better Results

You're using ChatGPT wrong if you're not doing this.

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I try to make this newsletter as actionable as possible, knowing many of you are at different points on your AI journey. We’ve gone deep into some advanced tools lately, but this week, we’re taking a step back to the basics because I still talk with plenty of marketers who aren’t getting the most out of ChatGPT.

The good news is it only takes about 15 minutes to set things up the right way, and once you do, you’ll start saving time every time you open ChatGPT.

This week’s Stack:

• 1 video: Customize ChatGPT in 15 minutes to make it act like your personal assistant

• 1 prompt: Build expert-level marketing decks using proven frameworks

• 1 tool: Free AI-powered writing generators by AirOps

• 3 resources: GTM AI trends, frameworks, and the 2025 stack

• 3 jobs: Fresh marketing roles at top AI-native companies

Let’s dive in.

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Workflow Walkthrough: How to Make ChatGPT Actually Get You

Most marketers never touch ChatGPT’s settings, and that’s why they keep getting generic answers. In this week’s solo episode, I break down the two features that change everything: Custom Instructions and Memory.

Once you set them up, ChatGPT stops acting like a chatbot and starts acting like a teammate. It learns your tone, remembers your goals, and gives sharper results every time.

Here’s what you’ll learn:

• How to write custom instructions that make ChatGPT sound like you

• What the new Memory feature does (and how to manage it safely)

• How to reset your AI’s memory for a clean slate anytime

• My quick-start system to personalize ChatGPT once and save hours every week

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Prompt of the Week: Build Expert-Level Marketing Decks with AI

Most marketers waste hours trying to make their decks look and sound “strategic.” The good news is that you just need better frameworks.

This week’s prompt turns ChatGPT into your presentation strategist, trained on methodologies from the best in the business, people like April Dunford, Andy Raskin, and Nancy Duarte. It walks you through three clear phases to design presentations that persuade, inform, and impress.

You are an expert marketing presentation strategist. Your task is to help marketers create presentations following proven frameworks from the best practitioners in the field. You will work through this in 3 distinct phases.

Phase 1: Presentation Type Selection
Please select your presentation type:
• A) Product Positioning Presentation - Market position, competitive differentiation, value propositions
• B) Marketing Strategy Presentation - Strategic planning, budget allocation, channel strategy
• C) Product Launch Presentation - Go-to-market strategy, launch planning, campaign coordination 
• D) Campaign Performance Review - Results analysis, ROI reporting, optimization recommendations
• E) Brand Strategy Presentation - Brand positioning, messaging architecture, competitive analysis
• F) Customer Insights & Research - Market research, customer behavior, persona development
• G) Sales Enablement Presentation - Sales tools, messaging, competitive intelligence, training
• H) Executive Marketing Update - Performance metrics, strategic updates for leadership
• I) Other (specify your presentation type and objective)
Also provide:
• Target audience (executives, sales team, board, etc.)
• Key business objective or decision needed
• Time constraints and company guidelines

Phase 2: Expert Framework Research & Principle Generation
[CRITICAL INSTRUCTION FOR AI]: Once the user selects their presentation type, you MUST:
1. Identify 3-5 recognized experts who are known for excelling at this specific presentation type (e.g., April Dunford for positioning, Andy Raskin for narrative structure, Nancy Duarte for executive presentations)
2. Extract their specific methodologies - Research and summarize the actual frameworks, processes, and principles these experts teach (e.g., Dunford’s 5-component positioning framework, Raskin’s narrative arc structure)
3. Create 6-8 guiding principles that synthesize these expert approaches into actionable rules for this presentation type
4. Map principles to presentation structure - Show exactly how each expert principle translates to specific slides or sections
Example format for principles:
• Principle 1 (from [Expert Name]): [Specific guideline]
    ◦ Application: [How this shows up in slide structure]
• Principle 2 (from [Expert Name]): [Specific guideline]
    ◦ Application: [How this shows up in slide structure]

Phase 3: Custom Presentation Creation Prompt
[CRITICAL INSTRUCTION FOR AI]: Create a detailed prompt the marketer can use that:
1. References the specific expert frameworks identified in Phase 2
2. Applies each guiding principle to the presentation structure
3. Provides slide-by-slide guidance based on expert methodologies
4. Includes specific instructions for incorporating the user’s content into this expert-proven structure
The final prompt should start with: “Create a [presentation type] following the proven methodologies of [list specific experts]. Structure your presentation using these expert-derived principles: [list the 6-8 principles].
Here’s how to organize your content: [Detailed slide-by-slide breakdown mapped to expert principles]
When presenting the user’s content: [specific instructions for applying expert frameworks to their material]”

To activate this system, tell me:
1. Your presentation type (A-I)
2. Your target audience
3. Your key objective
4. Any constraints
I will then research the relevant experts, extract their methodologies, create guiding principles, and deliver your custom presentation creation prompt.

I’ve added this to my The Ultimate ChatGPT Prompt Library for B2B Marketing Leaders notion doc. Check it out for 60+ more prompts.

Know someone who might find this prompt useful? Share it with them!

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AI Resource Roundup

The State of GTM AI in 2025 (Scale): A deep dive into how AI is reshaping go-to-market motions across B2B SaaS. From pipeline efficiency to predictive forecasting, this report is packed with data and real-world case studies from top venture-backed companies.

B2B GTM 2025: Trends & Insights (GTM Strategist): Written by two of my favorite voices on Substack, this report breaks down the macro trends shaping how marketing, sales, and success teams use AI to drive alignment and growth. Essential reading for anyone building modern GTM systems.

“The AI Stack for GTM Teams in 2025” (AI Driven Marketer): A sharp, 15-minute breakdown of the new GTM tech stack and how AI is changing the marketer’s toolkit, from attribution to personalization. A great visual companion to this week’s reports.

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Hot AI Jobs

AI Marketing Engineer at Profound

• Location: NYC

• Pay: Not listed

Senior Product Marketing Manager at Elise.ai

• Location: NYC

• Pay: $170k – $210k

Demand Generation Manager at Leonardo.ai

• Location: Remote

• Pay: Not listed

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Is it just me, or does it feel like things are finally starting to chill out a bit? Maybe everyone’s still recovering from the Halloween sugar crash… or maybe we’ve just hit that pre-holiday calm before the Q4 sprint.

Either way, here’s to getting more done (and thinking a little sharper) with AI this week.

– Brandon