AEO Visibility Ranking Tool to See Exactly Where You’re Showing up in LLMs with Sam Calhoun
A build-once n8n workflow to monitor answer-engine visibility at scale
AEO is on fire right now. In Kyle Poyar’s State of B2B GTM, the #1 channel bet for 2026 is… yup, Answer Engine Optimization (AEO). So we’re diving in. And to do it right, I’m handing the reins to our first return guest: Sam Calhoun, my partner at The Forge and founder of GrowthPilot. Sam leads a full video walkthrough where he builds an AEO visibility tracker from scratch and shows how to monitor your brand’s rank across models day by day. If you care about showing up where buyers actually ask questions in 2026 and beyond, this is your playbook.
This week’s Stack:
1 video: Build an AEO visibility rank tracker to see where your brand shows up in LLMs with Sam Calhoun
1 prompt: Pricing & Packaging Analyzer to map competitor tiers, gates, and price psychology
1 tool: Huxe, your personal AI radio for hands-free intel and follow-up Q&A
3 resources: Getting AI Right (operator’s checklist), New Exit Economy (IPOs, secondaries & AI), Ship > Perfect (compound your reps)
3 jobs: Including Vibe Growth Marketing Manager at one of the hottest companies
Let’s go!
Workflow Walkthrough: AEO Visibility Rank Tracker
If you’re tired of hearing about AEO and ready to start showing up in answer, this one is for you. Here’s Sam Calhoun, founder of GrowthPilot and one of the sharpest AI workflow builders in B2B. He shows you how to answer the question every marketer asks in private: are we showing up in LLMs? In this video, Sam builds an AEO visibility tracker in n8n using OpenRouter and Google Sheets, so you can measure where your brand lands across models and watch movement daily.
What you’ll see:
How to write high-intent queries that get consistent top-10 lists
How to hit multiple models in one run using OpenRouter
How to force clean list outputs for easy parsing and analysis
How Claude helps generate and debug n8n code nodes fast
How to merge model outputs and write daily ranks to Google Sheets
LLM answers drive real buyer journeys, and if you’re invisible there, your pipeline pays for it. You’ll leave with a working tracker, plus a plan to expand it with sources and charts as your dataset grows.
Download the JSON file for this n8n workflow here.
Prompt of the Week: Pricing & Packaging Analyzer
I’ve said it before and I’ll say it again: Pricing and packaging is one of the most overlooked growth levers for organizations. Luckily, more people are realizing that, but few still know how to actually do anything about it.
Drop this prompt (borrowed from Kipp and Keiran of Marketing Against the Grain) into your favorite model and get a crisp, side-by-side read on how the category actually monetizes. It crawls pricing pages, pulls tiers and feature gates, and forces output into a comparison table plus actionable recommendations. Paste it in, add your product, and you’ll have the bones of a pricing narrative before the execs finish their coffee.
You are a pricing strategist and competitive analyst. I need you to conduct pricing and packaging research on my competitors.
MY PRODUCT/SERVICE: [Description]
MY CURRENT PRICING APPROACH: [Brief description, or “exploring pricing strategy”]
COMPETITORS:
[Competitor 1 URL]
[Competitor 2 URL]
[Competitor 3 URL]
[Competitor 4 URL]
RESEARCH REQUIREMENTS:
For each competitor, investigate their pricing approach:
1. PRICING PAGE ANALYSIS
- Navigate to their pricing page
- Document their pricing tiers/plans
- Note what’s included in each tier
- Identify their pricing model (per user, per month, usage-based, etc.)
- Look for annual vs. monthly pricing options
- Note any discounts, free trials, or freemium offers
2. PACKAGING STRATEGY
- How many tiers do they offer?
- What features are used to differentiate tiers?
- What features are gated to higher plans?
- How do they position each tier (who it’s for)?
- Any enterprise/custom pricing tiers?
3. PRICING PAGE ELEMENTS
- How transparent is their pricing?
- What comparison tools or calculators do they provide?
- Social proof or trust signals on the pricing page
- How do they handle “Contact Sales” vs. self-serve?
4. VALUE COMMUNICATION
- How do they justify their pricing?
- ROI calculators or value statements
- Guarantees or trial offers
If pricing is not publicly visible, note that and document what information IS available (e.g., “Request demo,” “Contact sales,” any pricing indicators on the site).
DELIVERABLE:
Pricing Comparison Table:
Create a table showing:
- Competitor name
- Pricing model type
- Number of tiers
- Starting price point (if visible)
- Key differentiating features by tier
- Notable packaging decisions
Analysis & Insights:
- Common pricing model in the category
- Range of pricing (low to high)
- Most common tier structure (2-tier, 3-tier, 4-tier)
- Features most often used to differentiate tiers
- Pricing transparency level (very transparent, somewhat hidden, contact-only)
Strategic Recommendations:
- Suggested pricing model for my product
- Optimal number of tiers based on market
- Features to use for tier differentiation
- Pricing positioning strategy (premium, value, mid-market)
- Specific tactical ideas (e.g., freemium opportunity, trial length, annual discount structure)
Be thorough in examining their pricing pages and any supporting materials (FAQs, comparison pages, etc.).
I’ve added this to my The Ultimate ChatGPT Prompt Library for B2B Marketing Leaders notion doc. Check it out for 60+ more prompts.
The Ultimate ChatGPT Prompt Library for Marketing Leaders
I remember the first time I used ChatGPT for marketing. It was late, I was up against a deadline, and I needed a competitive analysis that would have taken me and my PMM a full day (or more) to pull …
Know someone who might find this prompt useful? Share it with them!
Tool of the Week: Personal AI Radio
Huxe spins your inbox, calendar, and interests into a personalized, interactive audio brief. Think “hands-free morning standup” plus live, follow-up Q&A when you ask for more detail. Full disclosure: I haven’t battle-tested it yet, but the reviews are solid and, as an audio nerd, I’m fired up to try it. If you’re juggling meetings and market updates, this could be a slick way to stay current without the doomscroll.
https://www.huxe.com/
AI Resource Roundup
My AI lessons from advising and working with a dozen companies in the 12 months: (LinkedIn post): My take on what it really takes to unlock AI—built from the last year+ advising and working with a dozen companies. TL;DR: start with strategy, specialize your agents (don’t chase one-size-fits-all), iterate continuously, and measure outcomes beyond “we saved time.”
Inside the New Exit Economy: IPOs, Secondaries & AI (GTMFund Substack with Meritech’s Alex Clayton): Smart read on how a thawing IPO window, active secondaries, and AI-boosted efficiency are reshaping SaaS exits, and what that means for your story, metrics, and budget asks this quarter.
Ship > Perfect: Compound Your Reps (TikTok): A tight riff on why 100 imperfect posts beat one “perfect” one. The lesson for B2B marketers: volume + rapid iteration trains your voice, finds signal, and feeds the algo better than polishing in private.
Hot AI Jobs:
Location: San Francisco, CA (On-site)
Pay: Not listed
Leads brand, community, growth, and demand gen for a fast-moving AI infra company building on affordable GPU cloud.
Partner, Head of Marketing & Growth at KeploreAI
Location: Santa Clara, CA (US)
Pay: Not listed (founding team; equity + salary TBD)
Founding marketing leader to own growth end-to-end and turn a strong technical product into a movement.
Vibe Growth Marketing Manager at Ramp
Location: New York, NY (HQ) / Remote (US) • Hybrid
Pay: $96,400–$147,300 + equity
High-autonomy builder role shipping AI-powered workflows, automation, and rapid MVPs that drive distribution and scale.
If you’ve been reading Stack & Scale, thank you. What started as my excuse to go deeper on AI has become a true passion project, and the best part has been meeting so many sharp builders and operators along the way.
With Thanksgiving next week, I’m taking a short break. I hope you get time with people you love and come back recharged.
See you in 2 weeks!
– Brandon