How to Launch LinkedIn & Meta Ads to High-Intent Buyers with Clay's New Ads Feature
Clay just launched Ads, giving you a unified place to build ad audiences and send them to multiple platforms.
Let’s just jump right into it. Clay changed the game again.
I know, I’ve said that before, but it’s true again. This week, Clay announced their new Ads feature, and I got early access to start playing around with it. If you’re running paid, this removes a ton of manual work, and when ad rates are sitting in the high 80s and low 90s, your ROI is also high.
If it’s not obvious by now, yes, I’m a huge Clay fan. And this week’s main walkthrough breaks down exactly why.
This week’s stack:
• 1 deep dive: Automate your paid engine with Clay’s new Ads feature
• 1 prompt: Build a 90-day editorial calendar that closes real SEO gaps
• 1 tool: An AI-powered resume builder that boosts interview rates
• 3 resources: Agent skill hacks, AI marketing strategy, and the future of AI teams
• 3 jobs: AI-first product marketing and content leadership roles
Let’s go!
Workflow Walkthrough: Easily Launch and Manage Ad Campaigns with Clay
In this week’s deep dive, I didn’t want to just show you how to connect Clay to LinkedIn and Meta ads – that would be a little boring. I thought to myself, what’s a useful, impactful, and unique Clayt able I can build while showing off the new ads feature?
So, I landed on using TrustRaduis buyer intent signals to build the account list, then enrich contacts in Clay, then send that audience to LinkedIn.
In other words, I'm showing you how to quickly and easily launch LinkedIn ads to high-intent buyers.
Here’s what you’ll learn:
How to use the TrustRaduis + Clay integration to find buyers in market right now
The single best tip for ensuring the highest possible match rates for your ad audiences
A step-by-step guide to send your Clay table to LinkedIn as an audience for your ad campaigns
Use my referral link to get additional credits: https://clay.com?via=2bb18e
Here’s the Clay Workbook Template you can copy into your own Clay instance.
Prompt of the Week: Your 90-Day Content Game Plan, Built in Minutes
Most content plans are based on the whims of what your content team feels like writing about in the moment. But the best plans are based on strategy and research.
This prompt forces your SEO data, ICP insights, and funnel gaps into a single 90-day execution plan, with KPIs tied to pipeline, not pageviews.
If you’re serious about closing gaps instead of publishing noise, this is the one to steal.
SYSTEM / ROLE
Timeframe: 90 days (3 months)
Publish cadence: Realistic (2–3 per week max)
Ensure persona balance (no single ICP > 50% of assets)
4. Asset Fields (REQUIRED)
For each asset include:
Title (SEO-optimized and intent-aligned)
Primary Persona
Format (Blog, Landing Page, Comparison Page, Case Study, Webinar, Guide, Checklist, Video, etc.)
Funnel Stage
Publish Date (spread logically across 90 days)
Primary KPI (Traffic, MQLs, SQLs, Assisted Conversions, CTR lift, etc.)
Primary Promotion Channel (Organic Search, Email, LinkedIn, Paid Search, Retargeting, Partner, etc.)
5. Strategic Quality Rules
Titles must reflect search intent (informational, comparison, commercial, etc.)
BOFU pieces must include commercial intent modifiers (e.g., “best,” “vs,” “pricing,” “alternatives”)
Each month must support at least 2 funnel stages
Each persona must appear in every month at least once
KPI must match funnel stage:
TOFU → Traffic / Rankings / CTR
MOFU → MQLs / Engagement
BOFU → SQLs / Conversions
Retention → Expansion / Upsell / Retention rate
OUTPUT FORMAT (STRICT)
Return:
Markdown table
Grouped by:
Month 1
Month 2
Month 3
No explanation
No commentary
No reasoning
Table only
OUTPUT STRUCTURE
| Title | Persona | Format | Funnel Stage | Publish Date | KPI | Promotion Channel |I’ve added this to my to my Library. Check it out for 65+ more prompts.
The Ultimate ChatGPT Prompt Library for Marketing Leaders
Tool of the Week: Build a Resume That Actually Gets Interviews
Most resumes are generic. I know it’s best practice to cater your resume to the specific job description you’re applying for, but who has time to do that when you’re applying for dozens or hundreds of jobs?
Well, there’s an AI for that. Teal’s Resume Builder helps you tailor your resume to specific roles using AI, job matching, and built-in keyword optimization. You can track applications, compare job descriptions, and adjust your positioning in minutes instead of rewriting from scratch every time.
Try it: https://www.tealhq.com/tools/resume-builder#free
AI Resource Roundup
Claude Skill Shopping Hack (Andy Jolls on LinkedIn): Instead of building a Claude skill from scratch, Andy had an agent scan Smithery, SkillHub, and SkillsMP and surface the best fact-checker.
AI Agents for Marketers (9X on YouTube): A breakdown of how AI agents are moving from “cool demo” to real GTM operators. This video from the 9x YouTube channel gives practical examples especially helpful if you’re figuring out where agents fit inside your current workflow.
OpenClaw: AI Agents & the Future of Marketing (AI-Driven Marketer on YouTube): This is a forward-looking conversation between Dan Sanchez and his bother Travis on how agents are reshaping marketing roles, execution speed, and org design.
Hot AI Jobs
Product Marketing Manager (AI-First) at Klarity
Location: San Francisco, CA (On-site)
Pay Range: $170K–$200K
Product Marketing Manager – Agentic AI for HR at Eightfold AI
Location: Santa Clara, CA (Hybrid)
Pay Range: $112.5K–$150K
Location: San Francisco Bay Area (On-site)
Pay Range: $190K–$240K
Even if you’re not on the hunt, these job specs are a great pulse check on where AI marketing is headed.
Before You Bounce
Now that the Olympics are over (and Team USA hockey brought home gold) I can focus more on tinkering.
This is such a wild, creative time in B2B marketing. The tools are getting better by the week and the people leaning in are pulling ahead just as fast. I hope you’re having as much fun with this shift as I am.
Brandon
This breakdown shows how Clay’s new Ads feature streamlines high-intent audience building and campaign execution, offering a practical edge for performance-driven B2B marketers